You’ve probably seen stained concrete floors in someone's home or office. Acid stain concrete floors are totally hot!
If you're a homeowner, contractor or designer/architect and are thinking about getting into staining, you’ve come to the right place. You can do it!
Creating stunning stained floors isn't hard if you know what you're doing
My name is Gaye Goodman. Since 1995 I have run a successful floor staining busines in Albuquerque, New Mexico. My crews and I have stained the floors in hundreds of homes, businesses and large public buildings from San Diego to New York.
From a guest bathroom to a $3 million custom adobe home, from a small retail store to a 30,000 square foot museum my crews and I have seen every problem, tackled every staining challenge and amassed valuable experience on
- How to do the job right
- How to do it quickly and efficiently, and
- How to avoid the headaches that can ruin a job.
But that’s not all.
What puts me head and shoulders above my competitors is the fact that
To me, our floors aren’t just a slab to make look pretty they're a canvas on which you can create an extraordinary visual experience.
In 2003, I realized that my unique knowledge and experience would be of value to others who were interested in doing their own floors. I did my first video, How to Stain Concrete Floors and put it on the market.
So I wrote the first edition of Acid Staining Secrets of the Pros Tips and Tricks. It gave my readers all the little inside secrets that you can only learn by doing something for years.
Then I wrote the Advanced Artistic Techniques manual to offer the key creative techniques and artistic perspective that sets my work apart. Later, I overhauled the whole package extending the video, rewriting the Artistic manual and creating a new manual Fundamentals of Concrete Staining. I also produced with my crew a DVD on How to Maintain Stained Concrete Floors so you can enjoy them for years.
The result of all this effort is that our customers have realized that we offer the most comprehensive and complete written and video material on Artistic Concrete Staining in the world. We have sold thousands of copies to satisfied customers in more than forty countries all over the globe.
My seminars have brought people from as far as Africa, Australia and New Zealand to learn firsthand how to create stunning stained floors.
I have to be honest when I first got into acid staining I thought it was just a passing fad. Now, more than a decade later, the industry is booming more than ever.
Stained concrete seems to be everywhere in homes, at work, where we shop and our entertainment venues. Its versatility, cost-effectiveness, endurance, and ease of maintenance make it the right choice for so many interior and exterior spaces.
Whether you're a home or property owner, contractor or designer/architect, chances are you are interested in becoming more "green" and creating a smaller environmental footprint and greater energy efficiency in your home and office.
Acid staining fits the bill. Manufacturing carpet and tile is very energy intensive and both wind up in the landfill sooner or later. Acid stains have nominal environmental impact, require very little energy to produce and maintain. And unlike carpet and tile which must be renewed periodically, a well maintained acid stained slab will endure the life of the building and when the building is demolished, the cement in the slab can be recycled.
With the huge increase in demand for stained concrete floors, a lot of people who have gotten into the business thinking it would be an easy way to make money. Unfortunately, many of them failed to prepare themselves with proper training on how to stain concrete. Consequently, many so called professional stainers wind up ruining the slab and leaving something that has to be covered over with tile or carpet.
Usually, there’s nothing I can do. The slab has been ruined by an inexperienced “pro”.
Take it from me, regardless of what you hear elsewhere it is unlikely that you will be able to create the stained concrete finish you want without some training.
There is one primary reason that acid staining concrete is a different kind of project from other flooring options:
That’s right! Just like a fingerprint, every slab in every home or office in the world is one of a kind. From the composition of the materials, to how it was poured, to how it was troweled, even what mix was in the concrete truck before your slab was poured--all these factors contribute to its uniqueness.
Add to that the fact that unlike others floor finishes, acid stain is translucent. Rather than covering the slab with color, it creates a chemical reaction that transforms the color of the concrete itself. It doesn’t cover up the imperfections in the slab, it accentuates them.
Therefore, every slab you stain will have a slightly different reaction to the same products and the same techniques. That is the source of its stone-like beauty.
But why not hear it from those who know firsthand? Here is what a few of the people who have studied my materials have to say...
"Gaye's experience and unique artistic approach keep her on the forefront of the decorative concrete industry, and her video is a 'must-have' for anyone interested in acid staining, professionals and do-it-yourselfers alike. We use the video to train our sales team, distributors and contractors on the fundamentals of acid staining and to demonstrate various techniques required to apply the product successfully."
VP of Sales, L.M. Scofield Company
America's Largest Producer of Acid Stain
"I just finished the floor and I am SOOOpleased! I would absolutely recommend your video, I must have gone back and watched it at least 4 times. It was reassuring to know I was doing each step correctly. I really appreciate your expertise."
"Gaye Goodman has been an invaluable consultant to my architectural practice. I am now known as the architect that really knows how to create beautiful concrete floors...and all because of Gaye!"
Principal, Tres Ventanas Architecture P.C.
My partner and I bought a copy of your video and I contacted you earlier with a question about sealers, which you promptly replied to. We have now finished staining, sealing, and waxing our floors, and are absolutely delighted with the results. Your video and booklet were very helpful, particularly in terms of things we wouldn't have known (like not using red chalk during construction), and for the cleaning and staining tips. Thanks so much for sharing your knowledge and expertise!
With training, you can work the uniqueness of the slab into your design. You can pull the eye to certain areas while detracting it from others. You can emphasize the texture of the concrete when it's appealing, and camouflage it when it's not.
Training other people in decorative concrete has become a top priority of mine. I still run a concrete staining company in Albuquerque NM USA. My crew and I invest significant time in our studio developing new techniques and researching new products.
I have gathered all of my most closely guarded techniques and created two manuals: The Fundamentals of Acid Staining and Artistic Acid Staining. Together, they are more than 300 pages of the most intensive training materials in the decorative concrete industry.
Many thousands of people just like you have already used these training systems to create gorgeous stained concrete finishes.
Would you like to create floors like these? I can show you how. Our library of training solutions contains the highest quality DVDs and reading materials in the industry. The combination of books and video is the most effective training method I've found. You can see how the actual steps are being done in the video then use the books to expand on these steps, and troubleshoot the hundreds of potential problems you could run into along the way.
I have spoken to floor stainers around the world who question my sanity in writing books like these and "teaching the competition" every artistic device which we have labored to produce. Shouldn't we hold some methods back as "proprietary secrets" so that our floors will be unique?
The answer is simple.
The better trained the stainers and the more educated the customers the higher the quality of staining work that will be done.
The better the acid staining work, the more certain we can be that concrete staining will endure as an important architectural medium. Improving the level of knowledge is good for property owners and it’s good for the industry.
That’s all there is to it.
Because everyone's needs are different, I have three different packages. For home and property owners I have two options: If you are doing a simple project like a garage, then the Standard Package is probably right for you. If you are interested in something a bit more ambitious like your living room, whole house, office or business then you'll want The Master Stainers Package that consists of Fundamentals of Acid Staining Manual, Artistic Acid Staining Manual and the How to Stain Concrete Floors and How to Maintain Concrete Floors DVDs. Every dimension of the process is explained in-depth.Stained floors require little maintenance, particularly in a home, but they do require some. The How to Maintain DVD shows you how to keep your floors looking fabulous for years.
For contractors, the Professional Package is a must. This includes everything in the Master Package plus my latest DVD, Acid Staining for Commercial Spaces. This DVD will tell you what you need to know to get in on the big five and six-figure commercial projects which can be an windfall if you know what you're doing and a nightmare if you don't.
The manuals are printed in full color on heavy glossy stock and come in attractive three ring binders which lay flat when you need to refer to them on the job site.
A successful staining project is well within your reach.
But you need knowledge. Look at it this way: you're going to invest some days of your time and work to do this project. You're going to invest probably hundreds of dollars in materials. If you don't know what you're doing you could end up wasting that time and money and still have to pay for tile or carpet to cover the mess! A little knowledge virtually guarantees a successful job and the satisfaction of having done it yourself.
I'm so confident that you will my materials will be of huge value to you, I offer a twenty-four month, money-back guarantee. In the unlikely event you can't use the materials, just carefully package and return them and my publisher will issue you a full refund.It doesn't get any more risk-free than that!
Act now. You can order safely and securely online through our secure web server. Click on the link below and get your Acid Staining Secrets of the Pros materials shipped to you right away by priority mail. You’ll be glad you did.
Acid Staining Secrets of the Pros Series
PS. Would you prefer to speak with a real person? My publisher Bridgeworks has knowledgeable representatives who are available to help you weekdays from 10 AM to 4 PM. Call them toll-free today at (888) 514-1400 (+1-505-837-1400 for international callers). GG
PPS. Whatever your interest in staining, being informed and educated will give you the tools to accomplish your staining goals. When you become one of my customers, you will also be able to join my technical forum and have access to even more up to the minute information available. Order now.