Now you can offer a better floor treatment solution... Discover A Whole New Realm of Creative Possibilities With Acid Stain Concrete

Thrill Your Clients with Stunning Stained Floors You Can Design Gorgeous Stained Concrete Floors and And I Can Show You How!

Hi,

Everyone wants value today. Carpet and tile are expensive and increasingly people are tired of the cost of keeping carpets clean. But, stained concrete floors are hot!

If you haven't taken a serious look at acid stain concrete, you're missing both a creative opportunity and a chance to thrill your clients with stunning floor treatments. With the rich array of stain colors available as well as dyes, epoxy inlays and new technologies emerging all the time, the possibilities are endless.

Now that dull gray slab of concrete can be a canvas on which your can let your imagination run wild, and create floor treatments that pull all your design ideas together.

My name is Gaye Goodman.  Since 1995 I have run a successful floor staining business in Albuquerque, New Mexico.  My crews and I have stained the floors hundreds of homes, businesses and large public buildings from San Diego to New York.

From a guest bathroom to a $3 million custom adobe home, from a small retail store to a 30,000 square foot museum my crews and I have seen every problem, tackled every staining challenge and amassed valuable experience on

• How to do the job right
• How to do it quickly and efficiently, and
• How to avoid the headaches that can ruin a job.

But that’s not all.

What puts me head and shoulders above my competitors is the fact that

I was trained as a fine arts painter.

To me, our floors aren’t just a slab to make look pretty they're a canvas on which to create an extraordinary visual experience.

In 2003, I realized that my unique knowledge and experience would be valuable to others interested in doing their own floors or getting into the business.  I did my first video, How to Stain Concrete Floors and put it on the market. 

The response was greater than I ever imagined.

So I wrote the first edition of Acid Staining Secrets of the Pros – Tips and Tricks.  It gave my readers all the little inside secrets that you can only learn by doing something for years. 

Then I wrote the Advanced Artistic Techniques manual to offer the key creative techniques and artistic perspective that sets my work apart.  Later, I overhauled the whole package extending the video, rewriting the Artistic manual and creating a new manual Fundamentals of Concrete Staining.  I also produced with my crew a DVD on how to maintain stained floors so you can enjoy them for years. And most recently, I've produced a DVD Staining Commercial Spaces to help professionals get into the lucrative large spaces market.

The result of all this effort has been that our customers realize that we offer the most comprehensive and complete written and video material on Artistic Concrete Staining in the world.  We've sold thousands of copies to satisfied customers in more than forty countries all over the globe.

My seminars have brought people from as far as Africa, Australia and New Zealand to learn firsthand how to create stunning stained floors. 

I have to be honest – when I first got into acid staining I thought it was just a passing fad.  Now, more than a decade later, the industry is booming more than ever. 

Stained concrete seems to be everywhere – in homes, at work, where we shop and in entertainment venues.  Its versatility, cost-effectiveness, endurance, and ease of maintenance make it the right choice for many interior and exterior spaces.

Chances are, many of your clients are interested in going "green". Commercial developers are looking increasingly for LEED certification as a differentiator in their market. Acid staining fits the bill. Manufacturing both carpet and tile is very energy intensive and both wind up in the landfill sooner or later. Acid stains have nominal environmental impact, require very little energy to produce and when the building is demolished, the cement in the slab can be recycled.

With the huge increase in demand for stained concrete floors, many people have gotten into the business thinking it would be an easy way to make money.  But a lot of them failed to prepare themselves with proper training.  The result is that many so called professional stainers wind up ruining the slab and leaving something that has to be covered over with tile or carpet. 

Nearly one-third of the calls I receive are to fix the mistakes of another floor stainer. 

Usually, there’s nothing I can do. The slab has been ruined by an inexperienced “pro”. The client might be dissatisfied with the colors which didn't turn out as promised, the stainer may have failed to properly prepare the slab such as leaving curing compound that acts as a resist, mastic, tile shadows, framer's chaulk. The list of potential problems that can trip up the unprepared stainer is long. Without proper training, the job and the relationship with the client is at risk.

Now I know it's unlikely you'll want to roll up your sleeves and stain your clients' floors yourself. But, if you are going to manage the staining process, it is critical that you understand how the work gets done, what the challenges and issues are and most importantly how best to translate your creative vision into tangible reality.

There is one key reason why acid staining concrete is a different kind of project from other flooring options:

Each slab is unique.

That’s right!  Just like a fingerprint, every slab, in every home or office in the world, is one of a kind.  The composition of the materials, how it was poured, how it was troweled, even what mix was in the concrete truck before your slab was poured all combine to make the slab unique.

Add to that the fact that, unlike others floor finishes, acid stain is translucent.  Rather than covering the slab with color, it creates a chemical reaction that transforms the color of the concrete itself.  It doesn’t cover up the imperfections in the slab, it accentuates them. 

Therefore, every slab you stain will have a slightly different reaction to the same products and the same techniques. This is the source of its stone-like beauty.

And that is why even seasoned contractors need to learn some new principles before tackling an acid staining project. As a designer, you'll need to understand:

• How to spec the slab if it is a new pour
• What common treatments concrete contractors use that will make the slab unable to be stained
• How to manage your clients' expectations about the finished treatment
• How to select your staining contractor (who is not likely to be the lowest bidder)
• How to collaborate with the stainer to create a fabulous floor.

In my materials you'll learn all of this and much, much more.

But why not hear it from those who know firsthand?  Here is what a few of the people who have studied my materials have to say...

I can help you design floors your customers will rave about...

Training other people in decorative concrete has become a top priority of mine.  I still run a concrete staining company in Albuquerque NM USA.  My crew and I invest significant time in our studio developing new techniques and researching new products. 

I've gathered our most closely guarded techniques and created two manuals, The Fundamentals of Acid Staining and Artistic Acid Staining. Together, they total more than 300 full color, heavy glossy pages packed with practical information you can put to work on your very first staining job.

Thousands of people have already used these training systems to create gorgeous stained concrete finishes.

Would you like to create floors like these? I can show you how. My library of training solutions contains the highest quality DVDs and reading materials in the industry. The combination of books and video is the most effective training methods I've found. You can see how the actual steps are being done in the video, use the books to expand on these steps and troubleshoot hundreds of potential problems you could run into along the way.

Why am I Sharing All of my Trade Secrets?

I have spoken to floor stainers around the world who quite frankly think I'm nuts to be "teaching the competition" every artistic device which I have labored to produce. Why don't I hold back some methods as "proprietary secrets" so that my floors will continue to be unique?

The answer is simple.

The better trained the stainers and more educated the customers then the quality of staining work will be the higher.  

The better the acid staining work, the more certain we can be that concrete staining will endure as an important architectural medium.  Improving everyone's level of knowledge is good for the designers, good for the stainers, good for the property owners and it’s good for the industry. 

That’s all there is to it.

If you're a design professional and intersted in including acid stain concrete in your palette of creative media, you need The Master Stainers Package- Fundamentals of Acid Staining Manual, Artistic Acid Staining Manual and How to Stain Concrete Floors DVD.  This package explains very dimension of the process in-depth. It also includes my DVD How to Maintain Stained Concrete Floors.

Acid stain concrete floors don't require much maintenance but they do require some. This bilingual (Spanish and English) DVD shows you how. Remember, a great looking floor is your best marketing. You have vested interest in your customers keeping their floors looking fabulous.

If your clientele includes organizations that build big projects like museums, arenas, schools or big box stores, you may want to look at the Pro Stainers Package which includes my latest DVD, Staining Commercial Spaces and covers the ins and outs of large projects, primarily from the staining contractor's point of view.

As a professional, you know that even one piece of information can make you or save you many times the cost of that information. A thorough understanding of acid stain concrete will be an important continuing professional education for you and the other professionals in your office.

I'm so confident that you will my materials will be of huge value to you, I offer a twenty-four month, money-back guarantee.  In the unlikely event you can't use the materials, just carefully package and return them and my publisher will issue you a full refund. It doesn't get any more risk-free than that!

Act now.  You can order safely and securely online through our secure web server.  Click on the link below and get your Acid Staining Secrets of the Pros materials shipped to you right away by priority mail.  You’ll be glad you did.

Happy Staining

Gaye Goodman
Author,
Acid Staining Secrets of the Pros Series

PS. Would you prefer to speak with a real person? My publisher Bridgeworks has knowledgeable representatives who are available to help you weekdays from 10 AM to 4 PM. Call them toll-free today at (888) 514-1400 (505-837-1400 for international callers). GG

PPS. Whatever your interest in staining, being informed and educated will give you the tools to accomplish your staining goals.  When you become on of my customers, you can participate in my technical forum and have access to even more of the most up to the minute information available.  Order now.

 

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