"Wealth isn't money, it's the ability to make money." Henry Ford Add a Major New Market to Your Business With Acid Stain Concrete

You Can Expand Your Contracting Business You Can Create Gorgeous Stained Concrete Floors and And I Can Show You How!

Over 300 pages in full color and almost two hours of professional video

Hi,

You’ve probably had customers asking if you do concrete staining. Stained concrete floors are hot!

If you are a contractor or have a flooring company, you may have found yourself thinking, “I need to get in on this business.” If so, you’ve come to the right place.

My name is Gaye Goodman.  Since 1995 I have run a successful floor staining business in Albuquerque, New Mexico.  My crews and I have stained the floors in hundreds of homes, businesses and large public buildings from San Diego to New York.

From a guest bathroom to a $3 million custom adobe home, from a small retail store to a 30,000 square foot museum my crews and I have seen every problem, tackled every staining challenge and amassed valuable experience on

• How to do the job right
• How to do it quickly and efficiently, and
• How to avoid the headaches that can ruin a job.

But that’s not all.

What puts me head and shoulders above my competitors is the fact that

I was trained as a fine arts painter.

To me, floors aren’t just concrete slabs to make look pretty they are a canvas on which to create an extraordinary visual experience.

In 2003, I realized that my unique knowledge and experience would be of value to others who were interested in doing their own floors or getting into the business.  I did my first video, How to Stain Concrete Floors and put it on the market. 

The response was greater than I ever imagined.

So then I wrote the first edition of Acid Staining Secrets of the Pros – Tips and Tricks.  It gave my readers all the little inside secrets that you can only learn by doing something for years. 

In response from my customers for more design information, I wrote the Advanced Artistic Techniques manual to offer the key creative techniques and artistic perspective that sets my work apart.  A couple of years later, I overhauled the whole package extending the video, rewriting the Artistic manual and creating a new manual Fundamentals of Concrete Staining.  I also produced with my crew a DVD on how to maintain stained floors so you can enjoy them for years. And most recently, I've produced a DVD Staining Commercial Spaces to help professionals get into the lucrative large spaces market.

The result of all this effort has been the creation of the most comprehensive and complete written and video material on Artistic Concrete Staining in the world.  We have sold thousands of copies to satisfied customers in more than forty countries around the globe.

My seminars have brought people from as far as Africa, Australia and New Zealand to learn firsthand how to create stunning stained floors. 

I have to be honest – when I first got into acid staining I thought it was just a passing fad.  More than a decade later, the industry is booming more than ever.  In fact, decorative work is now the fastest growing segment of the entire concrete industry and, for the contractors out there, it’s also the most profitable!

Stained concrete seems to be everywhere – in homes, at work, in the places we shop and go for entertainment.  Its versatility, cost-effectiveness, endurance, and ease of maintenance make it the right choice for many interior and exterior spaces.

Chances are, at least some of your clients are interested in going "green". Commercial developers are looking increasingly for LEED certification as a differentiator in their market. Homeowners want to create a smaller environmental footprint and greater energy efficiency.

Acid staining fits the bill. Manufacturing both carpet and tile is very energy intensive and both wind up in the landfill sooner or later. Acid stains have nominal environmental impact, require very little energy to produce and maintain. And unlike carpet and tile which must be renewed periodically, the slab will endure the life of the building and when the building is demolished, the cement in the slab can be recycled unlike tile and carpet.

With the huge demand for stained concrete floors, a lot of people who have gotten into the business thinking it would be an easy way to make money.  Unfortunately, many failed to prepare themselves with proper training on how to stain concrete.  The result is that many so called professional stainers wind up ruining the slab and leaving something that has to be covered over with tile or carpet. 

Nearly one-third of the client calls I receive are calls for help to fix a disaster created by another floor stainer. 

Usually, there’s nothing I can do. The slab has been ruined by an inexperienced “pro”.

Take it from me, regardless of what you hear to the contrary, it is highly unlikely that you will be able to create the stained concrete finish you want without some training.

Even though you have experience with decorative concrete work, laying tile or painting and feel you have all the expertise you need to stain a floor. Chances are, this knowledge won't get you very far on an acid staining project.

There is one primary reason that acid staining concrete is a different kind of project from other flooring options:

Every slab is unique.

That’s right!  Just like a fingerprint, every slab in every home or office in the world is one of a kind.  From the composition of the materials, to how it was poured, to how it was troweled, even what mix was in the concrete truck before your slab was poured.

Add to that the fact that unlike other floor finishes, acid stain is translucent.  Rather than covering the slab with color, it creates a chemical reaction that transforms the color of the concrete itself.  It doesn’t cover up the imperfections in the slab, it accentuates them. 

Therefore, every slab you stain will have a slightly different reaction to the same products and the same techniques. That is the source of its stone-like beauty.

That is why even seasoned contractors need to learn some new principles before tackling an acid staining project.

But why not hear it from those who know firsthand.  Here is what a few of the people who have studied my materials have to say...

Experienced acid stainers are able to work the uniqueness of the slab into their design.  They can pull the eye to certain areas while detracting it from others.  They can emphasize the texture of the concrete when it's appealing, and camouflage it when it's not.

I can help you create floors your customers will rave about...

Training other people in decorative concrete has become a top priority of mine.  I still run a concrete staining company in Albuquerque New Mexico.  My crew and I invest significant time in our studio developing new techniques and researching new products. 

We have gathered all of our most closely guarded techniques and assembled them into two manuals, The Fundamentals of Acid Staining and Artistic Acid Staining. Totalling more than 300 pages, these manuals are the most intensive training materials in the decorative concrete industry.

Thousands of people have used these training systems to create gorgeous stained concrete finishes.

Would you like to create floors like these? I can show you how.

The combination of books and video is the most effective training method I've found. You can see how the actual steps are being done in the video then use the books to expand on these steps. You will also be able to troubleshoot the hundreds of potential problems you could run into along the way.

Why am I sharing all of my trade secrets?

I have spoken to floor stainers around the world who have suggested I hold some methods back as "proprietary secrets" so that our floors will be unique. They question my sanity in writing books like these and "teaching the competition" every technical and artistic device which I have labored to produce.

The answer is simple.

The better trained the stainers and the more educated the customers, the higher the quality of staining work that will be done.  

The better the acid staining work, the more certain we can be that concrete staining will endure as an important architectural medium.  Improving the level of knowledge is good for property owners and it’s good for the industry. 

That’s all there is to it.

If you are a construction professional and serious about getting into the staining business, you need The Professional Stainers Package which includes:

Fundamentals of Acid Staining Manual Artistic Acid Staining Manual How to Stain Concrete Floors DVD How to Maintain Stained Concrete Floors DVD Staining Commercial Spaces DVD

A great looking floor is your best marketing so you will want to show your customers how to maintain their floors.

Maintenance can also be a recurring revenue stream for you long after the staining job is complete. The bilingual (English and Spanish) How to Maintain Stained Concrete Floors DVD shows you how. Remember, You have a vested interest in your customers keeping their floors looking fabulous, plus there's predictable cash flow from maintenance operations.

My newest DVD, Staining Commercial Spaces will give you all the information you need to go after big commercial and public projects like schools, museums and arenas. You can make a bundle on big jobs, but with the big rewards come big risks if you don't know what you're doing.

The manuals are printed in full color on heavy glossy stock and come in attractive three ring binders so they will lay flat when you need to refer to them on the job site.

As a professional, you know that even one piece of information can make you or save you many times the cost of that information in just one job. My training materials are money in the bank for you and can help you become the standout stainer in your market.

I'm so confident that you will my materials will be of huge value to you, I offer a twenty-four month, money-back guarantee.  In the unlikely event you can't use the materials, just carefully package and return them and my publisher will issue you a full refund. It doesn't get any more risk-free than that!

Act now.  You can order safely and securely online through our secure web server.  Click on the link below and get your Acid Staining Secrets of the Pros materials shipped to you right away.  A few months from now when you've got a backlog of profitable staining work and a growing reputation, you’ll be glad you did.

Happy Staining!

Gaye Goodman
Author,
Acid Staining Secrets of the Pros Series

PS. Would you prefer to speak with a real person? My publisher, Bridgeworks Inc., has knowledgeable representatives who are available to help you weekdays from 10 AM to 4 PM. Call them toll-free today at 1-888-514-1400 (+1-505-837-1400 for international callers). GG

PPS. Whatever your interest in staining, being informed and educated will give you the tools to accomplish your staining goals.  As one of my customers, you can also participate in my technical forum and access the most up to the minute information we have.  Order now.

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